SEO Content Development | Professional Business and Personal Content

SEO Content Development and Site Promotion

JHF SEO is a Tempe, Arizona based company providing SEO (Search Engine Optimized) Content Development services in the Metro Phoenix area including, Chandler, Gilbert, Glendale, Mesa, Peoria, Phoenix, Scottsdale, Surprise and Tempe, and all of Arizona.

JHFSEO provides a hands-on, process-oriented approach to developing content that will improve search engine optimization on websites through strong content-in-context around critical keywords.

This approach strengthens connections across the Internet, as more websites link to your website, which increases traffic while giving users reasons to keep coming back to read and use new and exciting content. This traffic will improve your position in Search Engine Results Pages (SERPs), bringing more traffic to your website due to relevant keyword searches. More new content maintains the traffic cycle.

Our content documents and services also work well with a variety of departments off the web including sales and marketing, customer service, tech support, publicity, investment and for social interaction.

Do You HAVE A Website?

This is where your business probably needs to start. If you don't have a website, it's in development, or you aren't happy with your current website, you might be interested in a go-between. I recommend a Squidoo Lens as a surrogate web site, or as an enhancement to your current website.

Squidoo is a very popular networking site which allows you to create a lens, which is a focused page on a particular subject, although people use them for a variety of reasons. I love Squidoo because the lenses are easy to create and modify, are loved by search engines, particularly Google, and get great traffic in a hurry. There's less expense to create a lens, less time wasted promoting it, and more traffic from a variety of sources designed for directing traffic to your Squidoo lens. If you don't have a website or aren't satisfied with your current one, then you can get great results with Squidoo instead.

If you DO have a website, you can still benefit from a Squidoo lens. Your website needs backlinks, and Squidoo is a good place to start. A focused lens can provide information about your business or interests that will get good traffic across the Internet, and then link to your website. Squidoo has a Google PR of 7, which translates well to your lens. This is a powerful backlink to have. In addition, traffic to your Squidoo lens can be funneled to your website so that users will have another resource with which to find your home page.

You can create Squidoo lenses yourself, or you can apply my experience with creating concise, effective lenses and promoting them more maximum impact for your benefit.

If You Have a Website or Lens, What's On It?

Our SEO focus changed from the elements of your website to the content. The on-page elements that effect SERPs are no less important, but your web personnel should be able to handle that. Our concern is your content. We wanted to focus on what you're putting into your website, not just what's below the surface and on the fringe. As a result, we have expanded our content develop services to effect more areas, both on the Internet and for business documentation.

Articles

Almost any text can be turned into an article, suitable for distribution to article sites or as content on your website or both. Specifically, an article should be an authoritative review on the title subject in order to gather interest on the topic and to provide insight about the topic that will interest and educate readers. Submitting articles to article websites is a valuable way to gain backlinks to your site, as well as provide evidence of your expertise on a given subject that you can post directly on your pages. We can even write multiple versions of the same article for site content and distribution content to reduce the dangers of duplicate content.

Business Plans

Although good numbers are important to a business plan in order to convince a bank or other investor that you're business has merit, the real purpose of a business plan is to prove that you know what you're doing. This can only be displayed verbally, by outlining your plan and showing how you intend to make your venture happen. A well formatted business plan doesn't tell an investor what can be done, it shows them, providing fleshed out details that numbers alone can't convey.

Case Studies

These structured reports are not only authoritative, but also indicative of what your company is capable of, and what your company has accomplished in the past. You can leverage your experience acquired from training, supplying, consulting and managing other companies, collect the information from the client and produce case studies that show the client's obstacles and how your company was able to overcome them. The resulting case study is a descriptive account of your company's involvement, punctuated by the value to your client. Far better than a testimonial, the case study outlines in hard terms what was done and how these results benefited your client.

Correspondence

Whether for business or personal use, letters are still vitally important, even in our instant age of e-mail, video conferencing and text messages. Letters provide a written record of comments, statements, complaints and requests. Even when used for e-mail, formal written correspondence still holds an important place when making first contact and for reinforcing personal and professional contact online.

Policy Documentation

Consistency is an important factor for any organization, and being able to follow a strict policy reduces waste and cost, while informating clients and employees what they can expect and what is expected of them. Concise policy documents featuring industry standards reduce the chances of misunderstandings between employees, and of potential lawsuits with clients and other entities.

Process Documents

How you do is as important as what you do. Procedural documentation is essential to train staff, educate clients and inform buyers. People trust that you know what you're doing, but if they think you don't do it well or efficiently, they may not want any part of your organization. Step-by-step processes and branching protocols for your employees are critical tools for tech support, customer service and other facets of your business, from management down to employees performing general, non-work related tasks.

Reports and Studies

Research is an important aspect of any business, to show how products, departments, ventures and the company as a whole is developing and progressing. Research also helps to outline various issues that need to be overcome, the status of solutions to those issues, and the long term results of any actions. Reports and studies can bolster the justification for a decision, or make an argument against a particular course of action. Often times, making a decision without doing research can be a critical mistake, and reports that shed light on the pros and cons of a decision help make wise choices.

Resumes

If it's been a while since you've dusted off your resume, then it probably needs an overhaul. Don't just tack your new experience onto your old resume. Let us revamp the layout and focus of your resume, getting to the heart of your experience and skills. We utilize a tried-and-true format used by professional companies to encourage quick reads and to focus intent on what matters on your resume.

Step-by-Step Guides, How-Tos and Walkthroughs

Step-by-Step guides are a critical addition to company resources used to quickly inform users about a tricky or hard-to-use procedure. These guides serve double duty by being good publications for employees and for clients who both need to learn the right way to perform a procedure, particularly when the former is trying to educate the latter. Although manuals are the standard for every feature and procedure of a product, walkthroughs provide a hard-target document that explains a particular procedure in simpler terms, suggests settings, provides alternate methods or equipment and generally clarifies or supercedes (in the case of errata or updates) the manual without having to produce or send newly corrected manuals.

Speeches, Toasts and Eulogies - Development and Coaching

Sometimes writing a speech is hard, and sometimes delivering the speech is even harder. We enjoy writing in such a way as to have the greatest possible impact and we can help make your next event a memorable one. Whether you are speaking to receive an award, to present news to an organization or to the public, to wish others well or to say goodbye to a departed friend, do it with class with a carefully crafted speech using your own words and sentiments. For those who need more than just a good speech in order to deliver one, presentation training is available to help you practice your speech, perfect your delivery and reduce anxiety.

Other Writing Projects

Need content for your Blog, Hubgpages Hubs or Squidoo Lenses? We can do that, too. Looking for something out of the ordinary? Contact us and we'll see if what we write is what you are looking for.

You Have Content and A Place to Put It...
What About Promoting Your Content?

There are myriad sites to present content in order to get the word out, generate traffic and receive backlinks, and the best way to do that is to introduce you to ArticleTroll.com. Having content is important, but also having control of your content in the SERPs is important too.

With most article sites, you submit the content of your article, "sharing" it with the article site, which in turn allows you to have a backlink. Other sites use this content for their own sites, hopefully keeping the backlink, spreading your influence further. This tends to work pretty well unless unscrupulous sites modify the content in order to have their own content, or worse, eliminate your backlink. Now someone else has your content and you aren't getting credit or traffic.

Sharing content in this way also makes it difficult to be the authority for the content. Search Engines will grade searches for the article based on a variety of factors, including the popularity, relevance and traffic of all the sites involved. Even though you wrote the article, and posted it to your site, by sharing it with other sites, you risk being ranked far lower for a search on the article due to the size and power of the sites you are submitting it to. This is called duplicate content and this is how it can hurt you. You trade authority over the content for backlinks that will hopefully, but are not guaranteed to, spread across the Internet.

With Article Troll, you don't submit the article, you submit an article link, which drives traffic to your website and gives you a backlink for your trouble, all without duplicating the article itself. Article Troll also allows you to submit a "Troll Link" to go along with the article link. This effectively gives you two links, one to the article page and one to another page of your choosing. An effective way to use these links is to post your article, case study, report or other authoritative content as the article link, and then post that site's (or another site's) home page link. You get two links for the price (free) of one.

This works great for Squidoo Lenses, too. Simply post your lens as the article link, and post your lensmaster page as the troll link. Double the linkage with full relevance to the site.

Because we like Article Troll so much, we're offering to post your authoritative links for FREE. Just email us the links you want us to look at, we'll do all of the SEO necessary to make a really great backlink, and will post the links to Article Troll ourselves. And it won't cost you a dime.

JHF SEO